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Perfected Products Module

Lesson # 5.5 - The Cure For Idea Overload

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Lesson 5.5 - The Cure For Idea Overload | Click To Read More . . .

Hi, I'm Jon Gunzel and welcome to the next lesson in the Stories To Success System.  As the excitement of your first product builds you may find it grows at an uncontrollable rate.  One idea turns into 20 or 30 in the blink of an eye. 


Before you know it, you have idea overload and progress grinds to a halt.  In this lesson we are going to get a harness on all that new energy and learn to use it to our advantage.  Get ready for a rocket ride.  From here on out you will be organizing chaos into amazing progress!


{S2S Intro Splash}


When we first launched Arizona Photo Solutions, our massively successful photography studio, there was literally nothing I wouldn't do with a camera.  Anything for business!  Unfortunately, that seemed to work at the time.


The reason I say unfortunately, is years later when we started our Marriage Consulting business, I applied the same strategy.  Books, Live Events, one on one coaching, online courses, podcasts, you name it, it was all on the menu. 


Soon I found myself buried in a quagmire of products all started with the best of intentions and none of them finished.  Each new product start split my time and focus again and slowed my progress to a crawl. 

That's no way to run a successful business.


I needed a way to organize the chaos that my life had become.  To ensure I actually COMPLETED products and had them to exchange with my customers.


My first attempt was to apply what I learned in Gary Keller's Book, The One Thing.  We mentioned this book in the Overview module. 


But, there is a major problem with The One Thing, at least the way I first applied it. 


You see I focused so hard on my one main project, one to one marriage consulting, that I ignored every other great idea that came along.  I wasted hundreds of great ideas and my mind knew it.  Soon, I ended up frustrated and out of focus again.


It was just about that time, I bought a new laptop and a strange piece of software was installed on it. I was introduced to Microsoft OneNote and at first I was very confused.


I used OneNote much the way we've asked you to use it so far.  Jotting down ideas, keeping lists and phone numbers.  It was helpful, but not exactly a life changer.


At the same time, I read a book titled, "OneNote: OneNote Essential User Guide to Getting Things Done" by Jack Echo.  You can find a link to this book below if you're interested.  This book turned OneNote into a more useful tool.  It helped me further organize my thoughts and ideas and keep track of them for the future. 


The real gamechanger though came when I decided to make OneNote my ONLY way of taking notes.  No more paper, no more emails to myself or notes in my calendar.  ONLY OneNote.  I had to force myself to use the system deeply to get the most gain from it.


So that's exactly what I did.  The result was the Blank OneNote GTD Template OneNote File you installed in the Overview Module. 


So far, we've only used the Inbox, but that's all about to change. 


For the rest of this video, I'm going to share my actual OneNote File on my screen so you can see and understand exactly how to get the most out of it.  So let's hop over there now.


Ok, SO I'm in my Microsoft OneNote File and the first thing you will notice is I'm on my laptop.  This program is well adapted to mobile devices and syncs beautifully, but major changes and weekly organization are most easily accomplished on a computer instead of a phone.


So the first thing I want to do is take you through the Blank OneNote GTD Template you should have installed.  You should already be familiar with the INBOX.  However now it's time to organize the data you've been collecting there.


As we look through the Notebook here, we see we have two different types of headings.  SECTIONS are these colorful tabs.  Section Groups are these blue and tan tabs with the little plus icon. 


Organization in OneNote works like this.  The Top level is a Notebook.  Then Down to Section Groups.  Then Down to Sections and finally in each section, Pages. 


If you remember back to the overview, we suggested you put EVERY new idea on a new page in your Inbox.  Here's where that pays off.  As I organize the pages in my Inbox, I can simply move the page to the section that correctly organizes it.  This way I can quickly and easily organize all my ideas for the week into their appropriate sections. 


Don't worry, I'll show you my exact process in a minute.


First though, let's look at the tabs and section groups we have in our blank template.  You can customize these as you go but this is the arrangement that works for the majority of our clients and the one that we use daily.


So, our inbox is a catch all.  Every new idea we have goes on a new page here.  This makes it quick and easy to capture ideas without getting lost trying to figure out where they should go.


Next we have our Triggers list.  This list we use at the end of the week to help clear our minds of any ideas that might be stuck floating around.  We just read through the list and make a new page with a new note for any ideas it triggers.


The next tab is a section group called NEXT Actions.  This is as close as I have to a "To-Do" List.  There are sections for Business Next Actions and Personal Next actions here.  Anytime I create a reminder in my Inbox, it gets filed in my next actions section group.  I check this group daily and move completed items to my archive group so it stays clean and useful.


Next section group is WAITING FOR.  This houses all the actions I have delegated to staff or family members where I'm Waiting For their response or action.   Again, I look at this folder daily just to make sure nothing falls through the cracks.  Once the item is complete, it gets archived in my archive folder. 


Now the Projects Section Group is where I organize the current projects I'm working on.  Again, you'll see our exact file here in a minute.


Someday is where all my amazing ideas get stored.  Each time I have an idea, I make a new page in my inbox and jot it down.  Then at the end of the week, all those ideas go into my someday folder, organized by project idea. 


The great benefit of the someday folder is, as soon as I complete a product, I have a whole section full of ideas ready for the next project.  I get to capture each idea as it comes to me and then give it the attention it deserves in the correct time and place.  Using the Someday group correctly will give you a never-ending stream of amazing products based on your very best ideas.


I absolutely love the training group.  Here's where I keep all my notes from coaches I hire, conferences, books I read and more.  If I learned it from someone, it's written down and organized in my training folder.  That folder alone is worth over $500,000 in training Trina and I have added to it. 


The Reference folder is where I keep all my technical notes.  I have tabs for software I've purchased, medical information, notes from church, and anything else I might want to refer back to.


Finally the Archive group is where any page I'm done with ends up.  I NEVER delete a page.  Trust me on this one, as soon as you delete one, you've thrown away money. Instead, just move completed pages to the archive folder on the off chance that someday the information could be useful.


A huge benefit to this system is everything is searchable right up here.  Type in a word or words and you'll have YOUR information at your fingertips. 


So let's take a quick tour through my OneNote file. 


So I'll click on my Notebook for Gunzel Family Brands.  I use OneNote so much now I decided it was easier to have a Personal notebook and a Company Notebook so I could share things easier with colleagues.  As long as there is a search function, there's no such thing as TOO organized.


So here's my inbox.  I collect all my thoughts and ideas for the week here.  Then on Friday, I move the pages to their appropriate folders.  All it takes is selecting the page, right clicking and selecting move.  Simple as that.


Here's my next actions folder with the things I need to accomplish next. 


Obviously I'm not waiting on much from others at the moment.  That's usually a sign I'm doing too much by myself again.  Gotta get some people working on some projects for me.


Ok the big tab is the projects tab.  As you can see here.  I have section groups for each of our products here.   We'll open the Stories To Success section group so you can see how we created the actual system you are using.


So for each product, we set up sections similar to the blank template we gave you to download. 


You can see inbox, next actions planning, etc. here.  They get used exactly the same way as the main sections.  The important tab here is the PROGRAM tab.  In this tab, we have each module, each lesson broken down into its own page.  This is straight off our Master Product Framework.  Each lesson is typed and organized here in OneNote.


This gives us a clean and organized flow to our data.  Here's the secret.  I set up all the organization based on my Master Product Framework BEFORE I type single work in a single lesson.   You can see here I've actually taken the row out of my Master Product Framework an copied it right into the lesson page.


That way, I create space for my product to exist.  When I'm ready to sit down and work for an hour, I just pull up the next lesson and type away.  It just equals fast production day after day and allows me to fit work in around our life instead of the other way around.


Of course there is lots more to OneNote than I can show you in this training, but you should be able now to get going on your organization and streamlined product creation. 


As a bonus if you look in the Reference section group of your Blank OneNote GTD Template, I've included a bunch of notes on how best to use each section.  You can always refer to it as you go along. 


Please feel free to adapt the template to your needs.  Change titles, change organization, but USE it!

YOU and YOUR Clients will be better off for it.


So your action steps for this lesson are:


#1  Organize the items in your inbox to their appropriate sections in OneNote


#2  Open a new section in your projects folder, name it with the title on your Master Product Framework and Create a page for each lesson in your product.


#3  Copy the corresponding row from your Master Product Framework to the top of the blank lesson page in one note.


#4  Write up those lessons and your first product will be ready for the big show!


I hope you are starting to see how valuable it is to organize chaos and provide a system to your clients.  Sure it takes some work, but once you're done, you have an amazing product that will stand the test of time because it's well thought out and it flows in an orderly manner.


In the next lesson, we'll cover the Product Delivery Sequence that gets your new product into the hands of your Ideal Clients! 


Keep doing the great work.  I know it can seem overwhelming at times, but remember, only those that persevere can possibly reach the finish.  You are an amazing being and you're clients will thank you for the work you put in today.  See you in the next lesson.

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